The trailer is simply just Heath Ledgers character 'The Joker' laughing in his mentally insane, creepy way and a batman symbol appearing on the screen.
Because the Batman symbol is very well known everybody knows what film it is for. And the fact that there was the creepy laughter of the Joker makes the trailer even more effective. Well, the laughing is the most effective part of the trailer.
The laughter is dark and creates a tense and eerie atmosphere. The dark laughter also suggests a darker 'Joker' and this was obviously very appealing to the audience because the Dark Knight grossed a total of $158,411,483 in its opening weekend.
Obviously for my trailer i would not be able to do something similar to the Dark Knight because it would not show any technical ability with camera shots and angles and would be too simple.
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